Traxo Privacy Policy

At Traxo, our most important asset is our relationship with you.

Traxo is committed to maintaining the confidentiality, integrity and security of any personal information about our users. We are proud of our privacy practices and the strength of our site security and want you to know how we protect your information and use it to provide to you the service (the "Service") available at the Internet web site www.Traxo.com (the "Site").

Traxo stresses its privacy and security standards to guard against identity theft and provide security for your account information and other data. We constantly re-evaluate our privacy and security policies and adapt them as necessary to deal with new challenges.

This Privacy Policy forms part of our User Agreement available at Traxo User Agreement.
1. Your Privacy is not for sale

Simply put, we will not supply your personal information to a third party for commercial exploitation except as consented by you in accordance with applicable law.
2. We limit the collection of personal information

Certain areas and features of the Site are available to you without registration or the need to provide to us any information. However, in order to benefit from the full functionality of the Service, you need to register as a member and in so doing, to provide a Login ID in the form of an email address, a password, your official travel name, your date of birth (to verify you meet the minimum age of eligibility to use the Service) and your hometown (collectively the "Registration Information").

After registration, you may provide additional information in the Profile section describing your interests, professional experiences and education. Providing additional information beyond what is required at registration is entirely optional, but enables you to better identify yourself and allows other members to better find you in the Traxo system. In order to invite others to connect with you directly on the Service, you will enter their names and email addresses. This information will be used by Traxo solely to send your invitation to such persons which may include a personal message from you and to send reminders to such persons.

If you elect to receive mobile SMS text message alerts from the Service, you will need to provide Traxo with your mobile phone number in order for us to send these messages to your mobile phone. Your number will never be disclosed to any third party without your prior consent. Should we introduce an additional service which utilizes telephone numbers, or we wish to provide you with informational content via your mobile phone, you will be given the option to agree to this, as we believe it should be your choice what services you receive.
3. Your Registration Information is kept private

Traxo uses your Registration Information only as follows:

- to analyze site usage and improve the Service;
- to deliver to you any administrative notices, money alerts and communications relevant to your use of the Service;
- to fulfill your requests for certain products and services;
- for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity;
- to enforce Traxo's User Agreement; and
- as otherwise set forth in this Privacy Policy.


In the event that you access the Service as brought to you by one of our co-brand partners, through a co-branded URL, your email address used for registration on the Service, may be provided to such co-brand partner.

We only use your hometown to improve your experience. There are two main reasons Traxo requires your hometown as part of the registration process for the Service. First, this provides Traxo with better visibility into when you are actually traveling. Second, Traxo needs to determine the appropriate time zone in order to send you timely personal travel alerts as part of the Service.

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, IP addresses, and the domain names of our users' Internet Service Providers, and we may analyze these data for trends and statistics in the aggregate, but such information will be in aggregate form only and it will not contain personally identifiable information. Such aggregate information is not linked to any personally identifiable information that can identify any individual person. We may use such aggregate information to analyze trends, administer the Site, track users' movement, and gather broad demographic information for aggregate use. In addition, we may disclose such data to:

- Advertisers and other third parties for their marketing and promotional purposes, such as the number of users who clicked on a particular Traxo Offer (as described below);
- Organizations approved by Traxo who conduct research into consumer spending; or
- Users of the Service for purposes of comparison of their personal travel trends relative to the broader Traxo community or travelers.
4. Changes to your Registration Information

You may review, correct, update or delete any of your Registration Information during your membership for the Service through your account settings menu options found at the top of the page when logged on to the Service. Alternatively, you can email Traxo Customer Support at support@traxo.com .
5. Account Information from third parties is only seen by you

As described in the User Agreement, with your consent, Traxo will from time to time connect electronically to your online travel and travel-related accounts and obtain account information from those third parties ("Account Information") in order to provide the Service to you.

Traxo uses your Account Information as follows:

- to offer the Service to you;
- to deliver information relevant to your travel interests, such as offers for ways to save from third party product and service providers ("Traxo Offers")
- to deliver administrative notices such as alerts and communications relevant to your use of the Service;
- for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity; and
- as otherwise set forth in this Privacy Policy.
6. Disclosure of Registration Information or Account Information

Any organization to which we provide your Registration Information or Account Information will also required to keep such information confidential in accordance with this Privacy Policy. We will not sell or rent your Registration Information to any other company or organization except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which Traxo participates or to a purchaser of all or substantially all of Traxo's assets. Such successor entity shall be bound by the terms and conditions of this Privacy Policy.

We will also disclose your Registration Information or Account Information if we believe, in our sole discretion, that such disclosure is necessary to identify, contact, or bring legal action against you if:

- you are or may be violating this Privacy Policy or Traxo's User Agreement;
- to prevent potentially prohibited or illegal activities; or
- necessary or required by any applicable law, rule, regulation, subpoena or other legal process or other government authority.
7. Online session information is only used to improve your experience

When you visit the Site, we may collect technical and navigational information, such as computer browser type, Internet protocol (IP) address, pages visited, patterns of utilization, and average time spent on the Site. This general information is exclusively owned by Traxo, and may be utilized by Traxo in such manner as Traxo, in its sole discretion, deems appropriate, for example, to alert you to software compatibility issues, or it may be analyzed to improve our Web design and functionality. Additionally, information you provide at registration or in your profile section is also used to customize your experience on the Site. For example, when you login to your Traxo account we will display the screen names of new members who have recently joined your network.

Traxo may use non-identifying information to tailor the Service to you, for example by delivering only advertisements relevant to your hometown or travel itinerary. Additionally, we may use third party service providers to help us analyze certain online activities. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on the Site. We may permit these service providers to use cookies and other technologies to perform these services for Traxo. We do not share any personally identifiable information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Privacy Policy.
8. When we may Share your Information

The Site includes links to other World Wide Web sites or resources ("External Web Sites") that offer a variety of separate products and/or services that may be complementary to your use of the Service (e.g., travel and travel related products and/or services), which may also constitute Traxo Offers or other methods to save on travel and/or travel related products and/or services. Because Traxo has no control over External Web Sites and resources, you acknowledge and agree that Traxo is not responsible for the availability of such External Web Sites or resources, and does not endorse and is not responsible or liable for any content, advertising, products, or other materials on or available from such External Web Sites or resources. You further acknowledge and agree that Traxo shall not be responsible or liable, directly or indirectly, for any damage or loss caused by or in connection with use of or reliance on any such content, goods or services available on or through any such External Web Site or resource. Finally, you acknowledge that such External Web Sites usually have their own terms and conditions, including privacy policies, over which Traxo has no control and which will govern your rights and obligations with respect to the use of those External Web Sites. Traxo may present the External Web Sites in a format that enables us to keep track of whether these sites have been followed and whether any action has been taken on an External Web Site. We use this information to improve the quality of the Traxo Offers and customized content on the Service.

In addition, Traxo may share your personal information as follows:

(i) With business firms contracted to provide specific services to Traxo, such as a credit card processing company, email messaging providers, mobile application providers, mileage and point tracking provider, and SMS providers, in a manner consistent with this Privacy Policy. In situations such as this where your data is shared with a third-party firm, the firm will be contractually obligated to use your personal data only for the purpose for which our relationship with the firm exists. The firm will not have the right to share your data with other organizations or contact you outside the bounds of their contract with Traxo.

(ii) In order to utilize the Traxo Loyalty Tracker functionality, we need to know specific information regarding each of your loyalty program accounts (for example, your loyalty program account number, user id and PIN#, password, access code etc.). This information enables us to update your program balances on an ongoing basis. By providing this information to Traxo you authorize Traxo to use and disclose such information as necessary in order to track your account balances and complete any transaction you initiate.

(iii) Other than as set out above, you will also have the choice to authorize third party websites and mobile applications to access your travel information as part of their service to you. The reason for allowing this authorization is to make it easier for you to access your travel information on a mobile device and to more easily incorporate your travel information with your personal and professional calendars. We will not share, sell, rent or trade your personal information with third parties other than as described within this Privacy Policy.
9. Invites, Messages, Profiles, Blogs and other Forums on the Site

Many emails you initiate through the Service will list your email address and name in the header of the message (e.g., an invitation sent to a non-user). Emails you initiate may also provide aggregate information about your network (for instance how many people are in your network), but will never list the people to whom you are directly connected. Other communications that you initiate through the Site (e.g., a request for contact) will list your name as the initiator but will not include your personal contact information. Your contact information will only be shared with another user if each of you have indicated that you would like to establish contact with the other.

Traxo may also send account summaries and location emails that notify members if other members are planning a trip to the same location. If you match with another Traxo member for an upcoming trip, and wish to try and connect with them, you may reach out to that member via the Traxo message center provided in connection with the Service using that members screen name. Traxo will not disclose the other member's official travel name or email information unless that other member also is within your network. Traxo will email the other member a message to his or her personal email address and to his or her Traxo message center and, in turn, he or she can elect to communicate back to you via the Traxo message center. The only legitimate way of making contact with a person found on the Service is for a member to enter a message which we will send on the Member's behalf. Only if you and the other member each chooses to share with the other his or her personal contact information will such information be disclosed and any communications outside of the Service will be at your own risk and discretion.

If you use the Traxo message center, bulletin board, blog, or chat room on the Site, you should be aware that any personally identifiable information you submit in such forums can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

Traxo also offers a "public profile" feature which allows users to publish portions of their Traxo profile, including your "name", but not your "email address" to the public Internet. Users may opt-out of this feature, but Traxo does not warrant how third-party search engines will update their cache.
10. Communications from Traxo to you

With the exception of emails confirming registration, emails that include information about your account, email invitation requests from other Traxo users, and emails relating directly to an itinerary or travel profile created through the Service, we will not send to you any emails unless you opt-in to receive communications from us. If you opt-in to receive communications from us, you will receive information we believe will be of use and interest to you. For example:

- We will update you on any important functionality changes to the Service.
- We will keep you informed about Traxo promotions, sweepstakes, programs, etc., and other special offers that we think you will find valuable.
- We will use the information that we gather to target content on the Site to more closely match your interests.


If you decide that you are no longer interested in receiving communications from us, you have several choices for opting out of future mailings:

- You may follow the instructions in our emails on how to unsubscribe yourself from our email list.
- You may click on "MyAccount" at the top of any page on the Site and update your Email Subscription settings.
- You may send us a letter at: 5600 West Lovers Lane, Suite 116, PMB #207, Dallas, TX 75209.


You may also permanently close your Traxo account from the MyAccount section of the Site. In addition, you may request to be added to the Traxo "Don't Send" list, which will prevent you from receiving future emails from Traxo. Send an email to support@traxo.com to request to be added to the Don't Send list.

Traxo reserves the right to send emails to members at all times, regardless of their account settings, to alert them of material changes to their membership.
11. Testimonials and User Feedback

We often receive testimonials and comments from users who have had positive experiences with the Service. We occasionally publish such content. When we publish this content, we will identify our users by their first name and the first letter of their last name and may also indicate their home city.
12. Contests, Giveaways and Surveys

From time to time, Traxo may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy Policy. From time to time, Traxo may also ask you to participate in surveys designed to help Traxo improve the Site. Any personally identifiable information provided to Traxo in connection with any survey will be used only in relation to that survey. Traxo may aggregate survey data and disclose such data only in aggregate and in a non-personally identifiable manner to:

- Advertisers and other third parties for their marketing and promotional purposes, such as the number of users who have more than one credit card; or
- Users of the Service for purposes of comparison of their personal financial situation relative to the broader community.
13. You can deactivate your account

If you no longer wish to be a member of the Service, you may deactivate your membership through your account settings menu option found at the top of the page when logged on to the Service. Alternatively, you can email Traxo Customer Support at support@traxo.com .

You also have the option to delete your account from the Service. If you choose this option, you must email Traxo Customer Support at support@traxo.com regarding your request. Upon your request, your data will be permanently expunged from our primary production servers and further access to your account will not be possible. We will also promptly disconnect any connection we had established to your Registration Information and Account Information. However, portions of your data, consisting of aggregate data derived from your Registration Information or Account Information, may remain on our production servers indefinitely. Your data may also remain on a backup server or media. Traxo keeps these backups to ensure our continued ability to provide the Service to you in the event of malfunction or damage to our primary production servers.
14. Cookies and web beacons are used to analyze Site usage and improve the Service

"Cookies" are alphanumeric identifiers in the form of text files that are inserted and stored by your web browser on your computer's hard drive.

- One type of cookie, known as a "persistent" cookie, is set once you've logged in to your Traxo account. The next time you visit the Site, the persistent cookie will allow us to recognize you as an existing user so you will not need to log in before using the Service. In order to access or change any of your private information, however, you must log in securely again with your password even if your computer contains your persistent cookie. Additionally, if you log out of the Site you will need to re-enter your password the next time you visit in order to log in to your account.
- Another type of cookie, called a "session" cookie, is used to identify a particular visit to the Site. Session cookies expire after a short time or when you close your web browser.


We may use cookies to improve overall Site experience. For example, Traxo may assign a cookie to you, to limit the amount of times you see a particular Traxo Offer or to help better determine which Traxo Offers to serve to you. Cookies generally do not permit us to personally identify you. Additionally, our search partners may use cookies during your visits to their External Web Sites and their use of cookies may be subject to their own privacy policies. Traxo's search partners do not have access to Traxo's cookies.

We allow advertisers and other third parties to place cookies on the Site for the purpose of tracking some of the web searches, browsing and clicks made on the Site, customizing ads to you on the Site and other web sites you visit, and/or keeping track of your response to each ad. None of these third parties are able to use this information to identify you personally.

Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Service may be impaired for you. We encode our cookies so that only we can interpret the information stored in them.

Web beacons are images embedded in a web page or email for the purpose of measuring and analyzing Site usage and activity. Traxo, or third party service providers acting on our behalf, may use web beacons to help us analyze Site usage and improve the Service.
15. We comply with CAN-SPAM regulations for our newsletters

Traxo sends only opt-in email newsletters, specifically requested by Traxo subscribers.

Because we provide you the option of receiving our promotional newsletters, Traxo subscribers have the ability to opt-out of receiving these newsletters through your account settings menu option found at the top of the page when logged on to the Service. Alternatively, you can email Traxo Customer Support at support@traxo.com. Note that may also send users service-related emails which they do not have the ability to opt-out of.
16. Your data is secure and only seen by you

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your online session and to protect Traxo accounts and systems from unauthorized access.
17. Our service ensures secure communications with encryption

From the time you submit your Login ID and Password, communications between your computer and Traxo are encrypted using Secure Sockets Layer (SSL3) technology. SSL enables client and server applications to communicate in a way that is designed to prevent eavesdropping, tampering and message forgery.

To support this technology, you need a recent version of an SSL3-capable, 128-bit browser, such as Netscape, Microsoft Internet Explorer, or AOL. These browsers will activate SSL3 automatically whenever you log on to the Site.

You must log out each time you have finished accessing your Traxo account.
18. We use authentication to ensure that only you access your account

Authentication is the process you go through with Traxo to access secure areas of the Site. This process takes place when you log into your account, the two key components of which are your Login ID and Password.

With regards to passwords, we maintain strict rules to help prevent others from guessing your password. We also recommend that you change your password periodically. Your password must be 6-16 characters in length. You are responsible for maintaining the security of your Login ID and Password. You may not provide these credentials to any third party. If you believe that they have been stolen or been made known to others, you must contact us immediately at security@traxo.com to request a change. We are not responsible if someone else accesses your account through Registration Information they have obtained from you or through a violation by you of this Privacy Policy or Traxo's User Agreement.

If you have a security related concern, please contact us at security@traxo.com. We will work closely with you to ensure a rapid and personal response to your concerns.
19. We will notify you of any changes in this Privacy Policy

Due to the Internet's rapidly evolving nature, Traxo may need to update this Privacy Policy from time to time. If so, Traxo will post its updated Privacy Policy on the Site so users are always aware of what personally identifiable information we may collect and how we may use this information. Traxo encourages you to review this Privacy Policy regularly for any changes. Your continued use of the Site will be subject to the then-current Privacy Policy.
20. Former Customers

If you are a former customer, we treat your information in the same manner that we treat information about our current customers.
21. Contact us if you have any questions or concerns

If you have questions, comments, concerns or feedback regarding this Privacy Policy, send an email to security@traxo.com.

Traxo, Inc.
5600 West Lovers Lane
Suite 116, PMB #207
Dallas, TX 75209
Phone: +1 (214) 351-5200

Thank you for using Traxo!

This Privacy Policy is effective as of: April 15, 2010

This Privacy Policy was last updated: April 15, 2010