Uniting the World’s Travel Data

Powerful itinerary management and loyalty tracking technology integrates with your travel management, expense management, and travel booking tools for capturing off-platform bookings in both corporate and leisure travel.

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Meet Our Team

The Traxo Team

Leadership Team

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    While writing a whitepaper about network effects in graduate school, Andres conceived the idea of a web-based travel proximity alert service that would allow him to stay in better touch with his classmates (who he knew would spread out across the globe after graduation). He figured that if he proactively knew of everyone’s upcoming travel plans and could be alerted in advance of any future overlaps there was a much greater chance he’d actually be able to see more of his classmates in person. This idea eventually became Traxo.

    Andres was born in Argentina and moved to the United States as a child. Inspired by his international heritage and a love for travel, Andres has spent his entire 18-year career in the travel industry and has held several key leadership positions including VP of Business Development at Travelocity.com where he was responsible for establishing and negotiating the company’s major distribution, content and technology partnerships, CFO / COO at World Choice Travel and Director of Emerging Businesses, Corporate Strategy and Business Development at Sabre.

    Andres holds a B.B.A. in Finance from the University of Texas at Austin and a M.B.A from Harvard Business School.

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    Born and raised in Iowa, Chris lives with his wife and 3 children in Flower Mound, Texas. Some of his favorite destinations include the beaches of Maui, the mountains of Colorado, and streets of New Orleans. He enjoys flying, cycling, sport shooting, craft beer, crab cakes, and any place with solid LTE service.

    Chris has 20 years of experience fulfilling engineering, operations, product management, and leadership roles within consumer web products, aerospace, and defense industries. Prior to joining Traxo as one of the original team members, he introduced a real-time flight reservations and e-commerce platform for the private air travel industry.

    Chris holds a B.S. in Mechanical Engineering from Texas A&M University and a M.S. in Management of Technology from the University of Texas at Arlington.

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    Cara’s travel addiction started early, fostered by numerous family road trips as a child. It was further exacerbated when she joined American Airlines after college, where she took full advantage of the employee flight benefits - including weekend trips to Paris, holiday weekends in South America, afternoon Cubs games at Wrigley field, and day trips to the California wine country.

    Cara brings both strategic and operational expertise to Traxo from her background in business development, product management, and managing key strategic partnerships for major travel and technology firms including Expedia, Travelocity, and Rearden Commerce. Additionally, she has served as an advisor and consultant to several startups, and volunteers as a business plan advisor for the nonprofit Prison Entrepreneurship Program.

    As a native Cincinnatian, she roots for her hometown Bengals and Reds, as well as her alma mater SMU Mustangs, where she earned her BA in Journalism, and University of Texas at Austin Longhorns, where she earned her MBA. She and her husband currently reside in San Francisco.

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    A Dallas native, Matt's interest in travel started early. At the age of 10, his mom, inspired by the film "Out of Africa," packed up the family and headed to Botswana and Kenya. This first trip abroad led to many more summer adventures in other countries and continents. Matt is a fan of auto racing as well as live concerts and always looks for local events when he travels. One never knows when you get to catch Wilco at Royal Festival Hall in London or Band of Horses at The Fillmore in San Francisco.

    Matt has more than 15 years of experience in application development, business development, and product management. Not only does he bring 6 years of travel experience from American Airlines, Hotels.com, and Orbitz to the Traxo team but also a deep background in open source software. Prior to Traxo, he managed open source software products and subscription services at Percona, a leader in database performance, and Canonical, the company behind the Ubuntu Linux operating system.

    Matt holds a B.B.A. in Information Systems Management and Marketing from Baylor University as well as a M.B.A. from Baylor University. He has spoken at events such as Percona Live and the OpenStack Summit and is an active contributor to the OpenStack project. Matt, his wife Jessica, and two young sons live in Dallas.

Business Services Team

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    Growing up in the Pocono Mountains in Pennsylvania and with over 20 years of sales experience in the travel industry, you can say that travel is in Chad’s DNA. Before joining Traxo, Chad has held numerous strategic sales and leadership roles for American Express Business Travel, Egencia, Expedia Affiliate Network and HRS. His extensive, global sales background covers all market segments from SME to large, global organizations in corporate travel management, hotel distribution and travel technology.

    Chad currently lives in Dallas, TX and when he and his daughter are not planning or taking their next Disney vacation, you can find him watching and cheering for the Cubs, Redskins and LA Galaxy.

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    “The world is a book and those who do not travel read only one page.” Franz has taken this quote to heart and has done his best to read as many pages. From bungee jumping off the Kawarau Bridge in New Zealand to dancing with a samba school in a favela in Rio de Janeiro, travel has become his passport to life changing experiences.

    Franz brings this enthusiasm for new experiences to Traxo. He has a varied professional background and has spent the last 10+ years as an attorney in the real estate and title insurance industry. As an attorney, he cultivated relationships with various business clients and managed the relationship of one of the largest privately owned mortgage companies in Texas. Traxo is a new endeavor that he welcomes enthusiastically.

    Franz holds a B.A. in Government, Magna Cum Laude, from Georgetown University and a J.D. from the University of Hawaii.

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    Thorsten, Director Europe at Traxo, is based in Wiesbaden and is responsible for the business development and client relationship management of all TRAXO business partners in Europe.

    Thorsten is a German national with over 20 years’ experience in IT, with a consistent focus on air transport and the travel industry.

    Before joining Traxo, Thorsten has held several positions such as, Global Account Director for the Star Alliance airlines, Account Director for the Lufthansa group and was responsible for the public sector / government entities in more than 40 countries for a global IT provider. He was also the legal representative Germany for several years.

    In 2013 he started his own independent consulting company, advising and supporting IT companies and government agencies in the air transport and border security market world-wide.

    Born in Germany he grew up mostly in Luxembourg and studied economics in Karlsruhe, Germany where he also started his career in the IT industry 1991 as a sales and marketing manager. He is fluent in German and English.

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    Greg has a diverse skill set and is an experienced software professional with a strong technical, consumer-centric, and product background. Prior to joining Traxo, Greg worked for a brand reputation company handling the onboarding, account management and technical implementation for enterprise level clients. He’s curiously passionate about technology and enjoys learning about the latest software products and trends.

    Greg is no stranger to traveling as he’s been to almost every state in the US. Back in his rockstar life, he played the drums for two touring bands and developed an admiration for every state he visited. He also enjoys taking weekend road-trips and sometimes makes it to the beach to relax.

    When he’s not resolving issues and helping customers, he’s hanging out with his lovely wife and schnauzer, pretending to be in a band again, or kicking up sawdust in the garage.

Technical Team

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    Jeff has been building web sites and web applications for over 15 years. He loves being able to build useful products out of nothing just by banging on a keyboard. He believes that the web should not be complicated and strives to build simple straightforward interfaces.

    Prior to joining Traxo, Jeff has been a consultant building applications for companies which range from large enterprise-level corporations to small one-person businesses. He brings the knowledge and expertise gained from this wide variety of projects to bear on the Traxo UI layer.

    When Jeff isn’t wrestling with technology he’s spending time with his wife and two boys.

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    Born in Salt Lake City, Faisal grew up immersed in the outdoors, and surrounded by the beautiful Rockies. His love of the outdoors influenced his travel — from his long road trips exploring national parks to island hopping and seeing the awe-inspiring views of Hawaii. While not adventuring outdoors, Faisal enjoys software development. His passion for development started when he was young — by making web sites and helping small businesses, he was able to see the profound impact of technology and the web.

    Faisal holds a B.S. in Computer Science from the University of Illinois at Urbana-Champaign, and moved to Texas in 2010. He brings his enthusiasm for agile engineering practices, coupled with his experience in the healthcare, marketing and R&D industries to Traxo. His career is balanced between both start-ups and enterprise environments, giving him a unique perspective on software development.

    Faisal moved to Dallas in 2015, and lives in Richardson, TX with his lovely wife.

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    Bijal lives in Mumbai with family and enjoys travelling around the world. He believes that everything is possible with software and is excited to build at Traxo a new generation of connected web and mobile applications.

    Bijal has over 18 years of research and software architecture experience in the web, mobile and robotic industries. He founded Rinira - an innovative software solutions company - to provide high quality, outcome based services. He has worked in senior positions at various startups, the last one being as the Director of Application Development at CollabNet focused on the web based collaboration. Currently his main focus is in the area of travel, education and sports related technologies with aim to create disruptive innovations.

    Dr. Modi received a B.S. in Mechanical Engineering from the Indian Institute of Technology, Bombay and M.S. and Ph.D. degrees in Nuclear Engineering from the University of California at Berkeley.

Board of Directors

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    After a career working in most aspects of travel and in particular travel distribution, Don Birch has turned his hand to applying his industry experience by investing in and mentoring internet based travel startups and travel businesses that are striving to leverage the wonders of Web2.0 and the on-going evolutions thereof. Originally a true blue airline professional with 20+ years at Cathay Pacific, in the last decade or so Don has boarded the internet rocket ship and has gained experience with the hype (founder: hotelrezexpress.com), with the technology (SITA) and with the important travel agent segment (CEO of Abacus).

    Mr. Birch has also owned and operated hotels and over the years has become a well known industry commentator. In this guise he is a frequent chairman of travel distribution conferences in Europe and Asia. He gets his enjoyment from learning new things every day and from aspiring that others can benefit from his input and guidance. He is currently a Principal at Travel Innovation Partners, a Hong Kong based boutique advisory practice.

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    While writing a whitepaper about network effects in graduate school, Andres conceived the idea of a web-based travel proximity alert service that would allow him to stay in better touch with his classmates (who he knew would spread out across the globe after graduation). He figured that if he proactively knew of everyone’s upcoming travel plans and could be alerted in advance of any future overlaps there was a much greater chance he’d actually be able to see more of his classmates in person. This idea eventually became Traxo.

    Andres was born in Argentina and moved to the United States as a child. Inspired by his international heritage and a love for travel, Andres has spent his entire 18-year career in the travel industry and has held several key leadership positions including VP of Business Development at Travelocity.com where he was responsible for establishing and negotiating the company’s major distribution, content and technology partnerships, CFO / COO at World Choice Travel and Director of Emerging Businesses, Corporate Strategy and Business Development at Sabre.

    Andres holds a B.B.A. in Finance from the University of Texas at Austin and a M.B.A from Harvard Business School.

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    In addition to a large reservoir of solid business skills and judgment, Jeff brings a wealth of knowledge, experience and connections in the transportation and distribution space where he spent the bulk of his career.

    Located in Dallas, Jeff spent 14 years with American Airlines, managed the legal separation of Sabre, Inc. from AA and left to become EVP and Chief Financial Officer of the stand-alone company in 1998.

    Over his 13 years at Sabre, both as Chief Financial Officer and as EVP Corporate Development, Jeff managed the Sabre initial public offering, completed over 25 acquisitions and divestitures of over $8 billion in value, served on the Board of Travelocity, managed the globalization of the Sabre organization, and completed sale of the company to a group of private equity firms, thereby taking Sabre, Inc. private.

    Currently Jeff serves on the Boards of Rent-A-Center, a $2.8 billion public rent-to-own retail space company and of Getty Images.

    “Traxo is a winning example of our approach to investing, which is to partner with and support technology companies that are revolutionizing the travel industry. The progress we have made, just since June, validates our approach and vision as we continue the investing cycle with our second fund.”

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    Damon is a seasoned investor who joined Advantage Capital Partners in 1999.

    Based in Austin, Mr. Rawie heads the firm’s overall venture investment operations. In this role, his responsibilities include managing the members of the firm’s investment group and coordinating Advantage Capital’s venture investment strategies. In addition, Mr. Rawie is an active multi-stage investor for the firm. He evaluates potential investments, performs due diligence and structures transactions. His investment experience covers a variety of industries including telecommunications, new media, business services, healthcare and software.

    Mr. Rawie provides administrative, financial and strategic planning support to Advantage Capital portfolio companies, and he serves as a member of the board of directors for a number of the firm’s portfolio companies. He is also a board member of the Texas Coalition for Capital, a non-profit statewide organization that supports various economic development initiatives including job creation and access to capital for emerging businesses.

    “We love the way that Traxo has pioneered the automation of critical travel details that enable and empower travelers throughout the travel cycle. We have been tracking Traxo’s progress for some time, have been impressed with their recent momentum, and are delighted to provide growth capital for a pioneering travel venture that is driving economic development right here in Texas.”

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    Lauri Reishus is an industry veteran leading the teams at ARC that both develop and execute against ARC’s strategy of delivering high-value products to the air travel industry. Lauri is responsible for the Business Operations functions supporting ARC’s customers, including corporate strategy; data product innovation and management; airline and agency settlement products; corporate communications, marketing services and product sales; agency and airline participation programs; and all customer operations.

    Lauri spent 16 years with SatoTravel/Navigant prior to joining Virginia-based ARC in 2005. During her tenure she held leadership positions in call center operations, quality management, and marketing communications. She last held the position of vice president of account management, responsible for some of the firm’s largest multinational clients.

    Lauri hails from northern Wisconsin and began her industry career with a short stint at American Airlines before moving to the agency side of the business at Gelco Travel. She’s an avid traveler and lives with her family in Northern Virginia.

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    Since joining the firm in 1991, Mr. Segrest has actively worked with over twenty-five portfolio companies at Silver Creek Ventures, helping them realize their goals of becoming successful startup companies. As a general partner for the Firm, Mr. Segrest has focused his investment activities on information technologies, particularly in the areas of security, networking, and services.

    Mr. Segrest is currently on the board of NetSocket, Inc. Prior to Silver Creek, Mr. Segrest served as a Principal for a merchant banking firm specializing in the communications industries. Mr. Segrest received his undergraduate degree from The University of Texas at Austin in the ERB program (Electrical Engineering option) and his MBA in Finance from The University of Texas at Austin.

    “Corporations and individuals are heavily taxed by cumbersome details related to travel reservations and itineraries and we see Traxo as the ideal platform to add significant value and efficiency for both corporate and leisure audiences. Traxo’s recently launched mobile app and the business-to-business capabilities poise the business for significant growth.”

Investors

In the News

  1. ARC Unveils Two New Tech Tools to Benefit Agencies, Airlines, Customers

    Airlines Reporting Corp. (ARC) unveiled two new technological innovations designed to help its travel agency and airline constituencies. Read more »

  2. ARC and Traxo address duty of care ‘blind spot’

    Airlines Reporting Corporation (ARC) and Traxo have teamed up to develop a data integration service that captures travellers’ direct airline bookings and sends them to travel risk management applications to address a duty of care ‘blind spot’ Read more »

  3. Traxo, Airlines & ARC Will Capture Direct Bookings for Duty of Care

    A service from Traxo and Airlines Reporting Corp. will enable booking data from more than 200 airlines to flow to duty of care providers, helping corporate travel managers track travelers who book directly. Read more »

Press Releases

  1. Traxo Adds Airlines Reporting Corp. (ARC) as Investor

    Traxo Welcomes Travel Industry Veterans Sam Gilliland and Lauri Reishus to its Board of Directors Read more »

  2. ARC and Traxo Partner to Provide Solution Supporting Airlines, Duty of Care Providers

    Service Addresses Duty of Care Blind Spot for Corporate Travel Direct Air Bookings Read more »

  3. Traxo and DVI Partner to Bring Enhanced Data Insights to Corporate Travel Spend

    DVI’s Data Visualization Intelligence Suite Integrates Off-Channel Booking Data via Traxo CONNECT, Empowering Companies with Rich Visualization Tools to Manage Program Leakage Read more »

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Bespoke Travel Data Solutions

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Traxo parsing, itinerary management and loyalty tracking technologies are incorporated into many products. Customers from travel management to expense management rely on our services for capturing critical data about travel. If you have a unique use for travel data, contact us.

Press inquiries may reach us via media@traxo.com and download the media kit.

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